FEA will design a range of arts related programming for brands in the form of live concerts, performances and other multi-arts programmes. With deep connections within the artistic community and the entertainment sector across genres in India and abroad, FEA works closely with corporate brands and institutions to produce concerts, productions, books and films that reflect the diversity of the arts and CSR themes whilst leveraging the core values of the brands.

We produced and co-edited Pathfinders, a comprehensive coffee table book on Indian art and culture spanning films, visual arts, literature, dance, music and theatre with profiles and interviews of India’s finest artistes from 1950 to 2010 for multiple brands.

FEA grew out of a corporate communications consultancy, which has over ten years worked on a series of books, corporate biographies and CSR reports and other publications for leading brands including the Tata Group, ICICI Bank, Nissan, Mahindras, Cipla and IndianOil. We have also produced advertising films and Corporate AVs for leading brands like Lakmé (HUL), LML, State Bank of India, LIC, Air India, Tata Sons, HCC, Godrej, Kotak and CRY among others.

FEA uses its experience of working with diverse artistes to design customized training modules. We use the processes and training methodologies as well as the specific resources that lie within each form to create training modules for specific business needs and organizational challenges. We believe that opening up an art form, the creative processes and journey of each artist with glimpses of live performance and conversations make for a more engaging workshop experience.

We have collaborated with classical dancers, theatre actors and humourists as well as classical and jazz-fusion musicians to create sessions on Diversity and Inclusion, Creativity, Improvisation and Innovation, Collaborating and Teamwork.

One of our modules on Gender Stereotypes titled Through the Looking Glass with the Indo-American dancer Aniruddha Knight was recently presented at a Diversity and Inclusion (D&I) Conference organised by Godrej & Boyce and a cross company D&I Forum. The module was scripted to initiate a discussion on the problem of biases and gender stereotyping in the workplace through the prism of a male Bharatanatyam dancer’s cultural heritage and personal experiences.

FEA combines its research side with the creative side. We talk to a select group of artistes across genres and forms on film to find what makes their work so unique. These will then be preserved for the benefit of students of the arts and patrons in archives managed by FEA.